Repackaging design for Slide Gourmet Potato Chips, student project
Slide began as a food cart in 2012, and began selling their packaged chips in 2014. All of their chips are made in Wisconsin with local produce and spices. Slide’s gourmet potato chips are bold, but their current branding and packaging is not. For this rebrand, I played into some of the retro style they use currently, but I took it up a notch with a cleaner, bolder look. I designed a new logo, packaging for three different chip flavors and a sell sheet advertising the product to potential wholesale buyers.