Ad campaign for Ritual Zero Proof, student project.
Ritual Zero Proof is a company that makes non-alcoholic spirits. While there are a variety of reasons one might reach for Ritual rather than alcohol, this #NoRegretsWithRitual campaign highlights the regrettable things that can result from drinking alcohol. This ad campaign is built with cheeky copy, a drunken style of typography, and an elegant photo treatment on some beautiful photography from Ambitious Creative Co. For this campaign, I designed three ads at both 8x10in and 18x26in as well as a set of "No Regret" cocktail recipe cards. 
Recipe Cards

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