Ad campaign for Ritual Zero Proof, student project.
![](https://cdn.myportfolio.com/ba2c3d7c-879d-4274-a549-4f22bc463c1c/37b00a17-1e5e-4de8-ab8e-7b7ef24d7340_rw_1920.jpg?h=30d120be85cf963a12e3afd1b701c995)
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Ritual Zero Proof is a company that makes non-alcoholic spirits. While there are a variety of reasons one might reach for Ritual rather than alcohol, this #NoRegretsWithRitual campaign highlights the regrettable things that can result from drinking alcohol. This ad campaign is built with cheeky copy, a drunken style of typography, and an elegant photo treatment on some beautiful photography from Ambitious Creative Co. For this campaign, I designed three ads at both 8x10in and 18x26in as well as a set of "No Regret" cocktail recipe cards.
![](https://cdn.myportfolio.com/ba2c3d7c-879d-4274-a549-4f22bc463c1c/3be6b0aa-09ea-4d4c-a1e1-19a83d7f26b6_rw_1920.jpg?h=9275cb306908960ba92cefbff2ec7165)
Recipe Cards
![](https://cdn.myportfolio.com/ba2c3d7c-879d-4274-a549-4f22bc463c1c/87c4ffe5-88c5-4090-8f04-e621ea0fdad2_rw_1920.jpg?h=193ec2127117b2d570b7b8302cdf1b23)
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![](https://cdn.myportfolio.com/ba2c3d7c-879d-4274-a549-4f22bc463c1c/09b68a8f-f18d-44d6-8e28-b3bf836496e5_rw_1920.jpg?h=8316a12d49e90a44f524c4d983c9edbd)
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![](https://cdn.myportfolio.com/ba2c3d7c-879d-4274-a549-4f22bc463c1c/e55bdc51-5c53-449b-b0d6-3ce90416332c_rw_1920.jpg?h=12ddc0e28cd42c0f07f429a001f7983e)