Ritual Zero Proof makes delicious non-alcoholic spirits so you don't have to choose between a hangover free tomorrow morning and enjoying your favorite cocktail tonight.
While there are a variety of reasons one might reach for Ritual rather than alcohol, this #NoRegretsWithRitual campaign I created highlights the regrettable things that can result from drinking alcohol. This ad campaign is built with humorous copy, a drunken style of typography, and an elegant photo treatment on some beautiful photography from Ambitious Creative Co.
For this campaign, I designed three ads at both 8x10in and 18x26in as well as a set of "No Regret" cocktail recipe cards.
