Elysian is a bath and candle brand determined to make every day spa day. While they sell high quality luxury products, they don’t take themselves too seriously. Elysian’s ideal customers are often too busy to make time for self care and can’t justify the cost of going to a spa to relax.
The goals for this branding were to create something elegant, modern, cheeky, minimal, and calming. In order to communicate the duality of the Elysian brand (they provide luxury products but they do it in a way that is accessible to everyone), I used two very different fonts: the script font Sloop Script communicates elegance and femininity and the hand-drawn sans serif Salemo font is more casual and relatable.I really wanted to steer clear of the overused blues, greens, and tans of the spa and at-home spa brands.
While color psychology tells us those are good colors to choose, I am always looking at the big picture and the strategy behind the branding. This brand needs to stand out in the crowd and communicate what makes them different: they aren’t the stuffy inaccessible spa brand you’re used to seeing, but they do have the same high quality products! Bright colors mixed with calming neutrals provided this brand with that balance.
The goals for this branding were to create something elegant, modern, cheeky, minimal, and calming. In order to communicate the duality of the Elysian brand (they provide luxury products but they do it in a way that is accessible to everyone), I used two very different fonts: the script font Sloop Script communicates elegance and femininity and the hand-drawn sans serif Salemo font is more casual and relatable.I really wanted to steer clear of the overused blues, greens, and tans of the spa and at-home spa brands.
While color psychology tells us those are good colors to choose, I am always looking at the big picture and the strategy behind the branding. This brand needs to stand out in the crowd and communicate what makes them different: they aren’t the stuffy inaccessible spa brand you’re used to seeing, but they do have the same high quality products! Bright colors mixed with calming neutrals provided this brand with that balance.
