The Long Weekend is a fashion and lifestyle brand created by Elizabeth Venter that sells hand-made knits, knitting patterns, vintage and thrifted clothing, as well as their own clothing line. Specializing in style bundles, Elizabeth crafts personalized collections for her customers, elevating their style with carefully selected treasures that reflect Elizabeth’s extensive knowledge of fashion and thrifting.
The creative direction for this brand was inspired by the nineties, as are the brand’s offerings. I chose bright, bold colors, serif fonts, and took inspiration from Elizabeth’s life and social media presence so that the brand can really show off her unique talents.
For this project, I created a brand identity as well as packaging designs, merchandise designs, and downloadable knitting patterns. Elizabeth is always cooking up new knitting patterns so we work together on an ongoing basis to get those patterns designed using her brand identity.
The creative direction for this brand was inspired by the nineties, as are the brand’s offerings. I chose bright, bold colors, serif fonts, and took inspiration from Elizabeth’s life and social media presence so that the brand can really show off her unique talents.
For this project, I created a brand identity as well as packaging designs, merchandise designs, and downloadable knitting patterns. Elizabeth is always cooking up new knitting patterns so we work together on an ongoing basis to get those patterns designed using her brand identity.
