As a book nerd, one of my favorite passion projects I've worked on is for this bookstore concept that oozes creativity and charm. Book Mouse isn’t just a bookstore; it’s a cherished community hub with a rich history and a mission to foster a love of reading in people of all ages. The branding that I created for them embraces the charm of traditional bookstores while seamlessly integrating modern elements, creating a unique blend of nostalgia and contemporary comfort.
Warm earthy tones dominate the color palette, reflecting the wood floors, green paint, and pages of old books. Hand-drawn illustrations, including a cute mouse mascot, depart from modern minimalistic styles, emphasizing the brand’s commitment to its heritage. The mouse mascot gives character to the brand and provides a connection point with families with young children.
The branding for this book store included several print collateral items such as cafe loyalty cards and bookmarks as well as a pattern of hand-drawn illustrations that is extremely versatile and can be used in a variety of settings and different colorways.
Warm earthy tones dominate the color palette, reflecting the wood floors, green paint, and pages of old books. Hand-drawn illustrations, including a cute mouse mascot, depart from modern minimalistic styles, emphasizing the brand’s commitment to its heritage. The mouse mascot gives character to the brand and provides a connection point with families with young children.
The branding for this book store included several print collateral items such as cafe loyalty cards and bookmarks as well as a pattern of hand-drawn illustrations that is extremely versatile and can be used in a variety of settings and different colorways.
