Ad series for Wüsthof Knives, student project.
Wüsthof Knives Ad: Serrated Bread Knife wrapped in a colorful ribbon with tagline "Bring Joy to Your Kitchen"
Wüsthof Knives Ad: Nakiri Knife chopping colorful confetti with tagline "Bring Joy to Your Kitchen"
Wüsthof Knives Poster: Chef's Knife wearing a colorful party hat with tagline "Bring Joy to Your Kitchen"
Wüsthof is one of the leading manufacturers of chef’s knives. Although knives can be dangerous and should never be used as a toy, an excellent knife can still bring a bit of joy to a kitchen. This ad series highlights that joy that comes from using a high quality Wüsthof knife. I brought in colorful party hats, streamers, and confetti to add a touch of playfulness alongside the sleek silver of the Wüsthof knives.
Wüsthof Knives Square Ad: Chef's Knife chopping colorful confetti with tagline "Bring Joy to Your Kitchen"
Wüsthof Knives Square Ad: Serrated Bread Knife chopping colorful confetti with tagline "Bring Joy to Your Kitchen"
Wüsthof Knives Square Ad: Nakiri Knife chopping colorful confetti with tagline "Bring Joy to Your Kitchen"
The Process
Starting concept and sketches
I set up a very small home photography studio in order to capture the images for this ad series and then used Photoshop to get the photos ad-ready. Photos were taken on my iPhone SE.
