Wüsthof Knives Ad: Serrated Bread Knife wrapped in a colorful ribbon with tagline "Bring Joy to Your Kitchen"
Wüsthof Knives Ad: Nakiri Knife chopping colorful confetti with tagline "Bring Joy to Your Kitchen"
Wüsthof Knives Poster: Chef's Knife wearing a colorful party hat with tagline "Bring Joy to Your Kitchen"
Wüsthof is one of the leading manufacturers of chef’s knives. Although knives can be dangerous and should never be used as a toy, an excellent knife can still bring a lot of joy to a kitchen and the cooking process.
This ad series highlights that joy that comes from using a high quality Wüsthof knife. I brought in colorful party hats, streamers, and confetti to add a touch of playfulness alongside the sleek silver of the Wüsthof knives.
This ad design project was also a test of my resourcefulness as it was entirely created with left-over party supplies, a scrappy home photography studio, my iPhone 11, and my own set of Wüsthof knives.
Wüsthof Knives Square Ad: Chef's Knife chopping colorful confetti with tagline "Bring Joy to Your Kitchen"
Wüsthof Knives Square Ad: Serrated Bread Knife chopping colorful confetti with tagline "Bring Joy to Your Kitchen"
Wüsthof Knives Square Ad: Nakiri Knife chopping colorful confetti with tagline "Bring Joy to Your Kitchen"
Below are some shots of my process of working on this ad series including the initial concept sketches, my scrappy home photography studio, and the side-by-side of raw photos and final edited images.
